Make sure that you're found
There’s not a lot of point having a great website, if it’s not visible to your audience
It’s all well and good having put a lot of hard work into designing and building your fantastic website. However, if nobody’s visiting it, then what was the point.
Most people looking for a product or service will go straight to a search engine to perform a search on their requirement. If your site isn’t aimed correctly at what your audience is searching for, then you’re not going to be part of those search results.
Search Engine Optimisation (SEO) involves ranking a website for keyword search terms that are relevant to your product or service, in turn converting traffic into business. However, don’t mistake this as ‘designing for a search engine’, as this is not the case.
Our ethos behind SEO, is that you design and build your site and content for your audience – it needs to be well written and easy to navigate, for example. Once you get this right, then you will get natural and organic optimisation within search engines.
Many people make the mistake of optimising their site for search engines, but forgetting about their audience. This has two drawbacks. Firstly, search engines are becoming more advanced, and are able to pick up on this approach, so is actually not very effective these days. Secondly, it’s your audience that are important to you – the search engines are merely the tools to take them to your site – so why wouldn’t you want to be designing it around them?
SEO is not a one-off quick fix. It’s an on-going process that requires methodical organisation and analysis of your (potential) audience.
- Google records on average 34,000 searches per second
- 75% of users never scroll past the first page of search results
- On average, companies that blog have 434% more indexed pages
- Search is the #1 driver of traffic to content sites, beating social media by more than 300%
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate
- For Google, 18% of organic clicks go to the number 1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position
- 80% of search engine users say they rarely/never click on the sponsored search results.
Try out our FREE audit tool and see how you can improve your visibility
Enter any web page or website URL and see how optimized it is for your targeted key phrase.
What are you waiting for… talk with us now and discover how we can help you!